In my last post i said that a year back that how Moserbaer has increased its DVD prices from Rs. 34/- to Rs. 149/- and 199/- for its upcoming new bollywood titles and concluded that whether it was a market driven decision or Moserbaer or it just had a planned strategy to capture media attention and market and then to get back to same old DVD prices.
Now another shocking story comes in this year that it has increased prices of its old titles from Rs 34/- to Rs 125/- per DVD , which is really shocking since now other brands are selling there old titles for Rs 99/- or as low as 75/- ( Example Eros, YashRaj & Shemaroo) depending on the movies demand in the market.
For example two years back when i purchased a original DVD of Apne from Moserbaer it cost me only Rs 45/- whereas now if you will go then you have to pay Rs 125/- without any new content addition in the DVD.Similarly there are various movies like Guddu, Dil Se and so on whose prices have been increased in there new stock. Even Moserbaer home video website has become horrible for online shopping and it gets updated after a long time. For example if you visit Moserbaer Home Video, you will find "A Wednesday" as an forthcoming title on Blu-Ray whereas its Blu-Ray is available in the market from last 2 months.
Similarly there is a movie released on Moserbaer Home Video recently , " The Hangman" which is not been yet updated on the website and its available in the market from last 1 month. So online shopping has become a nightmare experience for its customers.
So it seems like that either there low cost strategy doesnt work at all and Moserbaer is now planning to get back in the old price slot of DVDs to sustain there business and lost there battles that it had started to curb piracy since now even there new movie titles are almost ranged between Rs 199/- (City of Gold-latest offering from Moserbaer) to Rs 299/- (Main aur Mrs Khanna), whereas now pirates have reduced a single original DVD copied movie DVDs to as low as Rs20/-.And without bringing any changes in its packaging and content offering quality, it seems difficult game for Moserbaer to bind consumers who remained loyal towards Moserbaer products and keep waiting for a movie to be released on Moserbaer Home Video(as a trend generated few years back among common man).
Along hardware piracy there is a huge peer to peer piracy of original movie prints where a person can download movies free of cost even before the DVDs comes in the market and with internet reaching to every household of India, it will another big piracy that have to tackle by home video players by bringing some new options to consumers.
So it seems a tough path infront of all home video players specially Moserbaer that promised so much at the time of its launch to curb piracy and attract more and more consumers, since general public will never pay 200 bugs when he is getting that same product in just mere 20 bugs or if he/she had an internet connection then they can just download it absolutely free of cost from website or from P2P application.
Lets hope its a market driven decision to make profit and very soon Moserbaer will again bring down its DVD prices to earlier price slots for both old and new titles else we have to rely on our best P2P application for movies if like this way Moserbaer kept on increasing prices every year after year.