Moserbaer increased prices of DVDs for its old movie titles

In my last post i said that a year back  that how Moserbaer has increased its DVD prices from Rs. 34/- to  Rs. 149/- and 199/- for its upcoming new bollywood titles and concluded that whether it was a market driven decision or Moserbaer or it just had a planned strategy to capture media attention and market and then to get back to same old DVD prices.

Now another shocking story comes in this year that it has increased prices of its old titles from Rs 34/- to Rs 125/- per DVD , which is really shocking since now other brands are selling there old titles for Rs 99/- or as low as 75/- ( Example Eros, YashRaj & Shemaroo) depending on the movies demand in the market.

For example two years back when i purchased a original DVD of Apne from Moserbaer it cost me only Rs 45/- whereas now if you will go then you have to pay Rs 125/- without any new content addition in the DVD.Similarly there are various movies like Guddu, Dil Se and so on whose prices have been increased in there new stock. Even Moserbaer home video website has become horrible for online shopping and it gets updated after a long time. For example if you visit Moserbaer Home Video, you will find "A Wednesday" as an forthcoming title on Blu-Ray whereas its Blu-Ray is available in the market from last 2 months.

Similarly there is a movie released on Moserbaer Home Video recently , " The Hangman" which is not been yet updated on the website and its available in the market from last 1 month. So online shopping has become a nightmare experience for its customers.

So it seems like that either there low cost strategy doesnt work at all and Moserbaer is now planning to get back in the old price slot of DVDs to sustain there business and lost there battles that it had started to curb piracy since now even there new movie titles are almost ranged between Rs 199/- (City of Gold-latest offering from Moserbaer) to Rs 299/- (Main aur Mrs Khanna), whereas now pirates have reduced a single original DVD copied movie DVDs to as low as Rs20/-.And without bringing any changes in its packaging and content offering quality, it seems difficult game for Moserbaer to bind consumers who remained loyal towards Moserbaer products and keep waiting for a movie to be released on Moserbaer  Home Video(as a trend generated few years back among common man).

Along hardware piracy there is a huge peer to peer piracy  of original movie prints where a person can download movies free of cost even before the DVDs comes in the market and with internet reaching to every household of India, it will another big piracy that have to tackle by home video players by bringing some new options to consumers. 

So it seems a tough path infront of all home video players specially Moserbaer  that promised so much at the time of its launch to curb piracy and  attract more and more consumers, since general public will never pay 200 bugs when he is getting that same product in just  mere 20 bugs or if  he/she had an internet connection then they can just download it absolutely free of cost from website or from P2P application.

Lets hope its a market driven decision to make profit and very soon Moserbaer will again bring down its DVD prices to earlier price slots for both old and new titles else we have to rely on our best P2P application for movies if like this way Moserbaer kept on increasing prices every year after  year.

Moserbaer Movie DVDs: 4th time hike in its prices since launch

Now latest upcoming news for Moserbaer DVD lover is that they have to spend Rs 149/- per DVD for a single movie rather than its earlier price of Rs 99/- per DVD.

If we look back, then its the 4th time that Moserbaer has increased its DVD prices since its launch in late 2006. When Moserbaer entered the Home Video Market in late 2006, at that time it started selling both new and old titles for just Rs 34/- per DVD and that also helped it to grab attention of both consumer and media. It helped company in free publicity of its products at a huge scale and even company said that its model is too curb piracy for which they had lowered there profit point to very minuscule which they will get from a single product sale.

However in mere 6 months of time, Moserbaer increased its new titles prices to Rs 49/- per DVD and in few media publications, Moserbaer has backed its price hike decision by pointing out the hike in taxes and raw material prices.But sooner, Moserbaer has again increases its prices to Rs 50/- per DVD for new titles. In this cases also company pointed out and backed its decision of hike by giving out the reason of the difference that has been created between dollar and rupees at that time.
In late 2008, when Moserbaer acquired 25 movies from UTV then it started launching its all new titles in market with a price tag of Rs 99/- per DVD in December 2008. But since this time it hiked directly Rs 49/- per DVD, so it launched this new price tag with some "Winter Offer" and in few movies it gave some free DVDs of old titles to attract the consumers.

But now within 4 months since it launched its DVDs in a price tag of Rs 99/- per DVD, Moserbaer has gone ahead and if its official website is taken into consideration then Moserbaer has released DEV D on home videos for a price tag of Rs 149/- for DVDs pack, which contains a free DVD of making of the film also.

So now the big questions are:

• Whether Moserbaer really entered the Home Video Market with its low cost products for curbing the piracy or just it wanted to make a space for itself in Home Video Market which was already over crowded with various players when Moserbaer entered this market?Now it has increased its prices since it has make enough space for itself to survive in this market.
  
• Whether Moserbaer is also going to adopt the same price point and business model that has been adopted by various other players of home video market?
• Whether Moserbaer DVD lovers are going to spend this amount or now they are going to switch to pirated ones? Since a large section of Moserbaer customers loved its product due to low its cost factor.
• Or Moserbaer has loose the battle that it wanted to start against pirates before it could make any impact on pirates?

FIRST LOOK & SYNOPSIS: Little Zizou

Movie: LITTLE ZIZOU
Release Date: 13.March.2009
Genre: Drama & Comedy
Banner: Studio18 & Mira Nair Productions
Director: Sooni Taraporevala
Music: Bickram Ghosh
Star Cast: Kurush Deboo, Boman Irani, Cyrus Broacha, Immaduddin Shah, Imaad Shah, Saurabh Ardeshir, Shernaz Patel, Zenobia Shroff, Mahabanoo Mody-Kotwa, Kunal Vijaykar, Tknow Francorsi, Kamal Sidhu, Dilshad Patel, Iyanah Bativala & John Abraham (Special Appearance)

Synosis:

Little Zizou is a comedy for audiences of all ages and nationalities. It is the rambunctious and moving story of how two battling Bombay families finally come to terms. In the spirit of Federico Fellini, with just a hint of Mel Brooks, Little Zizou presents characters who show us the necessity of love and the possibility of grace.
Xerxes, 'Little Zizou' as he's known, is an eleven year old soccer-mad Parsi boy whose fervent wish is that his idol Zinedine Zidane visits Bombay, His older brother Art is a talented artist whose wild fantasies come to life in surprising ways. Their father Khodaiji is a self-proclaimed protector of the faith who thrives on the attentions (and donations) of hopeful beliefs.
Art burns with unrequited love for the daughter of Khodaiji's arch rival, Pressvala, a free thinking newspaper publisher. And to the extreme displeasure of their other daughter, Xerxes adores the maternal Mrs. Pressvala. But the real fireworks begin when Pressvala writes a scathing critique of Khodaiji and public reaction is widespread.
As the two households intermingle and conflict, their differences become hilariously apparent and life becomes deliciously complicated for everyone.
Little Zizou stars a galaxy of Indian talent, and celebrates music, dance, lush Indian scenery, even heartbreak; a film that depicts the wonderfully unique and fascinating world of Bombay's Parsi community.

First Look (Poster):Theatrical Trailer:

FIRST LOOK & SYNOPSIS: Sikandar

Movie: SIKANDAR
Release Date: 27.March.2009
Genre: Thriller; Drama
Banner: Big Pictures & Sudhir Mishra Productions
Director: Piyush Jha
Music: Shankar-Ehsaan-Loy, Sandesh Shandilya & Justin-Uday
Lyrics: Prasoon Joshi, Kumaar & Neelesh Mishra
Music On: Big Music
Home Video On: Big Home Video
Official Website: http://sikandar.bigflix.com
Star Cast: R. Madhavan, Sanjay Suri, Parzan Dastur, Ayesha Kapur & Arunoday Singh

Synopsis:

Sikandar Raza is a 14 year old schoolboy in Kashmir. Ever since his parents were killed by militants 10 years back, he has lived with his aunt and uncle, in a small town in Kashmir. All Sikandar's desires revolve around the happiness of his foster parents, and getting the ball into the goal on the football field. One day, on his way home from a school football match, Sikandar finds a gun lying on the path. Despite admonishments by his newly made school friend, the 14 year old Nasreen, Sikandar picks up the gun, and thus begins a journey into the darker side of his nature. The quiet yet strong Nasreen becomes Sikandar's conscience keeper. She tries to dissuade him from giving in to the lure of the gun. However, all is not what it seems. Sikandar gets embroiled further and further in situations beyond his control, and people get killed. At first it seems that the happenings occurring alongside Sikandar's predicament are not connected. But, as layer upon layer unravels, it becomes clear that Sikandar is the innocent victim in a game being played out between the militants, the army, the peace bartering politicians and the religious heads of the little Kashmiri town.
The pieces of the puzzle come together at the very end, leading to a shocking revelation.

First Look (Poster):

Theatrical Trailer:

FIRST LOOK & SYNOPSIS: 8 x 10 Tasveer

Movie: 8 x 10 TASVEER
Release Date: 03. April.2009
Genre: Thriller, Suspense
Banner: Percept Picture Company & T-Series
Director: Nagesh Kukunoor
Music: N.A.
Lyrics: N.A.
Music On: T-Series
Home Video On: T-Series Home Video
Star Cast: Akshay Kumar, Ayesha Takia, Sharmila Tagore, Javed Jaffrey, Girish Karnad, Anant Mahadevan

Synopsis:

8x10, is a story of a young man who has a supernatural power. A personal tragedy that leads him to use this unique power to unravel the mystery and a nail biting finish to comeup with startling answers.

First Look (Poster):Theatrical Trailer:

TATA Motors launched its XENON XT

Tata Motors has finally launched its Xenon XT (Cross Terrain), a life style 4 door, 5 seater pickup in India last month that has been showcased in last years Indian Auto Expo, New Delhi. The Xenon XT combines stylish on road presence and comfortable interiors with off road capabilities of a 4x4.

The tall aggressive stance of the vehicle is complemented by the trademark ‘TATA’ grill, large wrap around clear headlamps and integrated flared fenders. Side indicators move to the outer rear view mirrors (ORVMs) and roof rails enhance the looks while lending themselves to accessorisation.However from the front, the Xenon XT gives you a similar look as we can observe in the TATA's new SUMO GRANDE.

Interiors are charcoal grey and can comfortably accommodate 5 in two rows. The vehicle offers comfort and convenience features like power steering, power windows, central locking, HVAC and electrically adjustable ORVMs.

The Xenon XT is powered by the widely accepted 2.2 VTT DICOR diesel engine with a peak power of 140 PS and a peak torque of 320 Nm. It has a 4X4 with an electrical shift-on-the-fly mechanism and a limited slip differential similar to the Safari. These, combined with a rugged ladder frame structure, a matching suspension and alloy wheels give the vehicle off road capabilities of an SUV. The load bed is a 1518 mm x 1414 mm area which lends itself to carrying equipment or having fun, as desired.
The Xenon XT can be customised to suit individual tastes and styles through a wide range of accessories such as bed-liners, fog lamps, canopy, boot lid, rollover bars and the like which will be on sale along with the vehicle.

The Xenon XT is priced at Rs. 7.62 lacs for the 4x2 version and Rs. 8.58 lacs for the 4x4 version, (ex-showroom Delhi). It comes in 4 attractive shades – White, Black, Silver and Mineral Red. The vehicle carries a warranty period of 2 years or 75000 kms (whichever is earlier) and will be retailed through 58 Tata Passenger Car dealerships across 39 cities to begin with. The Xenon is already being retailed in the overseas markets of Thailand, Algeria, Italy, Poland, Saudi Arabia and South Africa.

Now we have to see whether this new offering from TATA Motors as Xenon XT will help to attract SUV buyers and some new buyers towards TATA showrooms for this adventure truck or say towards this pick-up vehicle , which can be used largely for daily purposes.