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Saturday, July 7, 2007

SRK flick bags Rs 75crore..


For over two months, big boys of showbiz have been bidding for the worldwide rights of Shah Rukh Khan’s home-production Om Shanti Om. While one of the Bollywood trade papers pitched the deal at Rs 80 crore, sceptics scoffed the speculation because it was an unheard of amount for a Bollywood film. Buzz is the deal — largest for worldwide rights — for Om Shanti Om finally closed in the last couple of days.Even earlier its heard that Adlabs has acquired all rights of Om Shanti Om in Rs 85 Crore.

It is learnt Kishore Lulla's Eros International, listed on AIM — junior LSE, has bagged the worldwide rights for the Khan flick for Rs 72-75 crore. Sunil Lulla of Eros said, "I will be in a position to talk to you about the deal only next week." But insiders say the deal has been signed, sealed and is waiting to be delivered.

Acquiring the worldwide rights of a Bollywood film is the latest innovation in showbiz deals.Since companies like Adlabs Films, Eros, UTV, Studio 18 and T Series are flushed with funds, it has become easier for them to shell out astronomical sums to acquire the worldwide rights of a film.Studio 18 recently acquired the worldwide distribution rights of Mahesh Bhatt's Awarapan.Now producers prefer to sell worldwide rights to a single party because it saves them the bother of dealing with a network of distributors.

One of the earliest examples of the acquisition of consolidated distribution rights started with Yash Raj Films taking over Mangal Panday —The Rising. Next, UTV took over the WWR of Taxi 9211 from Adlabs and Ramesh Sippy Entertainment.

Vipul Shah, whose Namastey London was acquired for global distribution by Eros, feels selling worldwide rights makes good business sense.

Compiled by: Saurav Chakraborty
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