SET added more bollywood films to its movie library.....

Sony Entertainment Television (SET) Asia has recently bought the rights of five more movies from India’s leading production house Yash Raj Films.

It’s already common knowledge that Sony TV holds the rights of all movies from the Yash Raj movie library.Now it has been confirmed the channel will also be broadcasting the recently released movies ‘Tara Rum Pum’ ,‘Jhoom Barabar Jhoom’, ‘Chak De India’ and ‘Laga Chunri Mein Daag’. Further good news for Madhuri Dixit fans, the channel has picked up exclusive telecast rights of her comeback movie ‘Aaja Nachle’, which will release at cinemas later this month.


Earlier this year only SET has acquired a batch of 16 new films from Eros International for a reported Rs 850 million (Rs 85 crores).

The acquisition included films like ‘Salaam-E-Ishq’,last year’s mammoth hit ‘Lage Raho Munnabhai’,‘Namastey London’, ‘Eklavya - The Royal Guard’, ‘Partner’, ‘No Smoking’, ‘Cheeni Kum’, ‘Gandhi- My Father’, ‘Provoked’ (Hindi version), ‘Nanhe Jaisalmer’, ‘Buddha Mar Gaya’, ‘Chess - A Game Plan’, ‘Friends Forever’, ‘Mr Black Mr White’, ‘Mr Hot Mr Kool’ and ‘Aur Pappu Paas Ho Gaya’.

Sony will enjoy exclusive global satellite broadcasting rights to the original version of these titles for a period of five years.

Even last year Sony has acquired satellite rights of many blockbusters of that year which includes the exclusive satellite rights of Fanaa, Dhoom:2 and Kabul Express(taken from Yash Raj Films for around 25 to 30 crores),Kabhi Alvida Na Kehna (Rs 14 Crores),Golmaal,Omkara,Jaan-E-Maan,36 China Town, Shaadi Se Pehle, Humko Deewana Kar Gaye, Kalyug, Tom, Dick & Harry, Ahista Ahista, Woh Lamhe, Anthony Kaun Hai?, Jai Santoshi Maa, The Killer, 15 Park Avenue, Being Cyrus, Naksha and Shaadi Karke Phas Gaya Yaar.

So after seeing such big deals from SET its look like Sony has totally decided to keep its 1st position undisturbed for its movie channel SET Max, from its rivals and tough competitors Zee Cinema and Star Gold.

In November(this month only) catch the World TV Premiere of "Good Boy Bad Boy" starring Emhraan Hashmi and Tusshar Kapoor on SET Max,its also one of the new acquisation of SET that has been taken from Mukta Arts this year only.

This year only SET Max has picked up first position in Hindi Movie channel segment leaving behind Zee Cinema at second position .Whereas Star Gold is still in third position, even after acquisition and exclusive world tv premieres of movies like Krrish,Don,Bhagam Bhaag and Rang De Basanti.However Sahara's FILMY is at fourth place with very lower viewership.

Lets see what is going to happen in this segment with upcoming new hindi movie channels from NDTV, UTV, Reliance and INX media group.It looks that competition will be going too much severe in the future for the exclusive satellite rights of bollywood movies...

Compiled and written by: Saurav Chakraborty
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