Big Home Video releases new Hollywood titles

Big Home Video has recently released Universal Picture's The Incredible Hulk and Paramount's Iron Man on home video in over seven regional languages, including Hindi. Meanwhile, to cater to the premium segment, Big Home Video has tied up with Crossword to promote the release of The Incredible Hulk and with Planet M to promote Iron Man. A Hulk Zone will be created at select outlets of Crossword for on-the-spot contests and a chance to win exciting merchandise. Planet M chain of outlets, as part of a special focus on Iron Man, is organizing a consumer contest at its key stores across the country.

The Incredible Hulk and Iron Man DVDs are priced at Rs 599, the English VCDs are priced at Rs 299 and the Hindi, Tamil, Telugu and Malayalam VCDs are priced at Rs 99.

Along this two hollywood biggies it has also released Indiana Jones series – Indiana Jones and the Kingdom of Crystal Skull on home video. Directed by Steven Spielberg and produced by Frank Marshall, with George Lucas and Kathleen Kennedy as its executive producers, Indiana Jones and the Kingdom of Crystal Skull is a thriller packed with sensational spectacles. The film grossed more than $ 780 million at the worldwide box-office.

Big Home Video has chalked out a marketing plan to unleash this adventure on home video. Through a tie-up with the Planet M chain of stores, buyers of the DVD and the VCD have the opportunity of winning attractive early bird prizes and also taking part in a consumer contest to win exclusive Indiana Jones premiums.

Indiana Jones has been released on DVD as a two-disc special collector's edition at Rs. 699 as well as a single disc DVD at Rs. 599. It presents hours of content that offers in-depth coverage of Steven Spielberg and his cast and crew at work, including pre-production and pre-visualization sequences, photo galleries and a tribute to Indy. This VCD had been released in English at Rs. 299 and in Hindi, Tamil and Telugu at Rs. 99 each.

It seems that still the hollywood titles are sold at a very huge prices and i really hope that sooner this prices will come down as it happened in case of bollywood titles after the entry of Moserbaer in the market as a key player.

And due to this price points only, hollywood titles piracy taking place at a larger scale and even its my personal experience that i have too seen the pirated DVDs are available at a price point of Rs 70/- per DVD. And this DVDs are DVD prints only (means copied from an original DVDs), so they have all those features like subtitles and Dolby sound etc., in it. Even along that you can take 6 movies in just Rs 70/- including all the above movies which are available on Big Home Video for Rs 599/- each.

So, why should a common man go for an original dvds when he is getting that same quality along that a combination of movies at a such lower prices. Because fancy packaging and few gifts are not the main intention for a common man.

Now, really i think this home video players should rethink and reduce there prices and come up with some new effective business models if they wanna really fight back with piracy else they are going to play a looser game in future too.

But even in this case Moserbaer has again got some credit has it is launching its new Hollywood titles at maximum price of Rs.149/- for an english DVD whereas for Hindi dubbed version DVD, its available at Rs. 99/- and am really looking forward for "Righteous Kill" to release on Home Video by Moserbaer. And even i have purchased earlier "Air Buddies" from Moserbaer and it also comes up with a fancy packaging like its provided by any other Home video player at a price point of Rs. 599/- for english version DVDs.


Source: businessofcinema.com