Moserbaer Movie DVDs: 4th time hike in its prices since launch

Now latest upcoming news for Moserbaer DVD lover is that they have to spend Rs 149/- per DVD for a single movie rather than its earlier price of Rs 99/- per DVD.

If we look back, then its the 4th time that Moserbaer has increased its DVD prices since its launch in late 2006. When Moserbaer entered the Home Video Market in late 2006, at that time it started selling both new and old titles for just Rs 34/- per DVD and that also helped it to grab attention of both consumer and media. It helped company in free publicity of its products at a huge scale and even company said that its model is too curb piracy for which they had lowered there profit point to very minuscule which they will get from a single product sale.

However in mere 6 months of time, Moserbaer increased its new titles prices to Rs 49/- per DVD and in few media publications, Moserbaer has backed its price hike decision by pointing out the hike in taxes and raw material prices.But sooner, Moserbaer has again increases its prices to Rs 50/- per DVD for new titles. In this cases also company pointed out and backed its decision of hike by giving out the reason of the difference that has been created between dollar and rupees at that time.
In late 2008, when Moserbaer acquired 25 movies from UTV then it started launching its all new titles in market with a price tag of Rs 99/- per DVD in December 2008. But since this time it hiked directly Rs 49/- per DVD, so it launched this new price tag with some "Winter Offer" and in few movies it gave some free DVDs of old titles to attract the consumers.

But now within 4 months since it launched its DVDs in a price tag of Rs 99/- per DVD, Moserbaer has gone ahead and if its official website is taken into consideration then Moserbaer has released DEV D on home videos for a price tag of Rs 149/- for DVDs pack, which contains a free DVD of making of the film also.

So now the big questions are:

• Whether Moserbaer really entered the Home Video Market with its low cost products for curbing the piracy or just it wanted to make a space for itself in Home Video Market which was already over crowded with various players when Moserbaer entered this market?Now it has increased its prices since it has make enough space for itself to survive in this market.
  
• Whether Moserbaer is also going to adopt the same price point and business model that has been adopted by various other players of home video market?
• Whether Moserbaer DVD lovers are going to spend this amount or now they are going to switch to pirated ones? Since a large section of Moserbaer customers loved its product due to low its cost factor.
• Or Moserbaer has loose the battle that it wanted to start against pirates before it could make any impact on pirates?