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Adding to its portfolio of Walkman phones, Sony Ericsson has reportedly today launched the W200i Walkman series music phone with Bass Reflex Headphones.
The W200i comes with a digital music player, 20-channels preset stereo FM radio, expandable memory with 128 MB card, mega bass, and VGA camera.
The phone bundles a Bass Reflex Headset, HPM-64 with an ergonomic in-ear design.
With the W200i, consumers can simultaneously click quality pictures with the 4x zoom VGA camera and play games, send multimedia messages, and connect to mobile services in the same device. The phone comes with pre-loaded Java games.
Speaking at the Delhi launch event, Sudhin Mathur, General Manager of Sony Ericsson India, said the W200i brings Sony Ericsson's unparalleled music technology to a wider market. Mathur said the phone has been designed with a single dedicated Walkman key for consumers to enjoy their favorite music whenever they want.
The first advertising campaign featuring Sony Ericsson's India Brand Ambassador, Hrithik Roshan, will focus on the W200i.
The W200i will be available at all Sony Ericsson stores, Sony Worlds, and over 25,000 mobile outlets across the country for Rs 7,795.
Even Sony Ericsson has announced that it has roped in Bollywood superstar Hrithik Roshan as its brand ambassador for India and other SAARC countries.
The company said that it has leveraged the platform of 'Entertainment' through several initiatives focused on Bollywood and sports. And with this announcement, Sony Ericsson takes forward its association with Bollywood and entertainment in India.
According to Sony Ericsson, it has signed Hrithik Roshan in order to strengthen its position in the market as a leading lifestyle brand, And with this initiative, Hrithik Roshan would now endorse all Sony Ericsson products and would also be part of the company's marketing initiatives.
Compiled by: Saurav Chakraborty
Sponsored by:
The W200i comes with a digital music player, 20-channels preset stereo FM radio, expandable memory with 128 MB card, mega bass, and VGA camera.
The phone bundles a Bass Reflex Headset, HPM-64 with an ergonomic in-ear design.
With the W200i, consumers can simultaneously click quality pictures with the 4x zoom VGA camera and play games, send multimedia messages, and connect to mobile services in the same device. The phone comes with pre-loaded Java games.
Speaking at the Delhi launch event, Sudhin Mathur, General Manager of Sony Ericsson India, said the W200i brings Sony Ericsson's unparalleled music technology to a wider market. Mathur said the phone has been designed with a single dedicated Walkman key for consumers to enjoy their favorite music whenever they want.
The first advertising campaign featuring Sony Ericsson's India Brand Ambassador, Hrithik Roshan, will focus on the W200i.
The W200i will be available at all Sony Ericsson stores, Sony Worlds, and over 25,000 mobile outlets across the country for Rs 7,795.
Even Sony Ericsson has announced that it has roped in Bollywood superstar Hrithik Roshan as its brand ambassador for India and other SAARC countries.
The company said that it has leveraged the platform of 'Entertainment' through several initiatives focused on Bollywood and sports. And with this announcement, Sony Ericsson takes forward its association with Bollywood and entertainment in India.
According to Sony Ericsson, it has signed Hrithik Roshan in order to strengthen its position in the market as a leading lifestyle brand, And with this initiative, Hrithik Roshan would now endorse all Sony Ericsson products and would also be part of the company's marketing initiatives.
Compiled by: Saurav Chakraborty
Sponsored by:
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