Moserbaer acquired UTV's home video library now

So finally its officially announced news that Moserbaer has acquired another Home Video company that is UTV. However till now it has only acquired the hindi catalogue of UTV Home Video which consists of 10 movies but UTV also contains many Hollywood titles of studios like Miramax and many World Movie titles which are recently acquired by UTV and are not part of this deal.This deal also doesnt include the rights of UTV's Jodhaa Akbar since this year only UTV has sold it to Big Home Video.

Along UTV's old hindi catalogue, Moserbaer has also acquired 15 new movies from UTV which consists of six recently released movies and rest 9 upcoming movies of UTV. It should be noted that Moserbaer has only acquired the domestic home video and rental rights of this films and not the international rights, and this rights are sold to Moserbaer for a period of next five years.According to some of the business dailies, the deal has been finally struck between this two companies for Rupees 25 crores for total 25 movies including both old and new movies from UTV. Even in some dailies it was reported that Moserbaer Entertainment has gained 2100 crores net profit* in its entertainment business this year.However it should be that this are all unconfirmed and unofficial news.

Along that UTV has also confirmed that both the companies are looking forward to sign a separate deal by early next year for its World Movie titles that UTV has recently acquired and also for its 30 Hollywood Titles of Miramax Studio like Sin City ,Hamlet Pulp Fiction,etc., whose rights are also with UTV at the moment. Right now Moserbaer is already selling some World Movie titles that it has acquired from Palador Pictures in its premium segment where the titles are priced for Rs 399/- per DVD.

The 10 movies which are now acquired by Moserbaer from UTV Home Video are: Aamir, Race, Dhan Dhana Dhan Goal, Life In A Metro, Hattrick, Blue Umbrella, Khosla Ka Ghosla, Chup Chup Ke, The Namesake (Unconfirmed till now), Main Meri Patni aur Woh and Swades.

The 6 recently released movies which will be now released by Moserbaer in Home Video market are: Kismat Konnection, Mumbai Meri Jaan, A Wednesday, Welcome to Sajjanpur, Fashion and last month release Oye Lucky! Lucky Oye!. The home video of this movies will be released in the market by Moserbaer within Janaury end.The some of the underproduction movies of UTV whose rights are also been acquired by Moserbaer are: Dilli 6, Dev D, Kaminay, Main Aur Mrs Khanna, Yahoo, Kisaan, Johnny Mastana, Arjun,What's Your Rashee? and etc.

After this acquisation there is no doubt that Moserbaer has again increased its content and along that it will made a strong presence in the market by entering into the premium segment.As i already mentioned in my earlier posts that now Moserbaer has increased its DVD prices and now you will have to pay Rs 99/- for this upcoming movies instead of Rs 50/- which was the earlier price.And even there are reports that Golmaal Returns and all new upcoming movies on Moserbaer now onwards will be released in this new price point only.

Now only thing we have to see that whether Moserbaer will be able to main the quantity of sell it was achieving at Rs 50/- price point for DVDs at this new price points and whether it will add special features DVD in premium packs or not. However in its first offering " A Wednesday", its giving a free DVD of movie Shaurya but i worry whether this trick will work to attract the customers since everyone must have a copy of Shaurya due to the following two reasons:
1. Finest and one of the best & critically acclaimed film of this year.
2. Its DVDs are till now available on Moserbaer only at Rs 50/- price tag.


*(Note: Net Profit news was not announced officially from company)

Compiled By: Saurav Chakraborty

Advertisement Space: