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Monday, December 15, 2008

Moserbaer releases "A Wednesday" on Home video

In my last post only i have written that in some websites, pre-orders of UTV movies are being taken but i was not sure whether it was acquired by Moserbaer or it was just a mistake by the internet shopping websites. But now after my research its confirmed that atleast Moserbaer has acquired the rights of latest UTV movies which includes the rights of "Kismat Konnection", "A Wednesday", "Fashion", "Mumbai Meri Jaan" and " Welcome to Sajjanpur".But this time Moserbaer has increased the price of its DVDs and now the DVDs of this films will cost you Rs 99/- for each movies.

Out of this five movies, " A Wednesday" is already out in the market and its is out at a price point of Rs 40/- for VCDs and Rs 99/- for its DVD.The DVD of this movie also contains the DVD of the movie "Shaurya" as a free gift inside the pack.A Wednesday was a very short film of around 2 hours and it was also made at a very low budget. The movie was critically acclaimed and its star cast includes Nasseruddin Shah, Anupam Kher, Jimmy Shergill and others.

"A WEDNESDAY" tells the story of certain events that unfold between 2 and 6 pm on a particular Wednesday – events which do not exist in any record but which deeply effects the lives of those involved.

Prakash Rathod, Commissioner of Police, Mumbai (played by Mr Anupam Kher) gets a call demanding the release of four militants in lieu of information on bombs that the man has planted in various parts of the city. At first, Prakash suspects it to be a crank call but his doubts are dispelled once he actually finds a bomb planted in the police station right opposite his Police Headquarters.

Now Prakash Rathod is in a real dilemma. Should he release the militants? Militants who have been caught at the cost of lives of police officers in the first place? Militants who are responsible for unaccountable damage to civilian lives and property? Militants who will cause further damage in the coming years, if let go scott free? Or should he just think of all the innocent people who will die today if he decides not to let them go?

Prakash Rathod is not a man who would give up so easily. He gets a team of his best men together and taps all his resources – he was going to leave no stone unturned in his mission to track down the man. He even hires a 17 year old hacker to help his team trace the calls and hence the location of this man.

Meanwhile, he comes across Naina Roy, a wannabe-something news channel reporter (played by Ms Deepal Shaw) who also has been tipped off by an anonymous caller. Time passes without any concrete results on the identity of the caller. As a backup plan, he puts two of his best men, Arif and Jai (played by Jimmy Sheirgill and Amir Bashir respectively) to hand over the four militants. It is then that events take a bizarre turn.

Suddenly, everything becomes a huge question mark. Who is this man? What is his identity? What are his intentions and what is the motive behind them? The caller (played by Mr Naseeruddin Shah) then reveals his true identity and answers these questions, raising some more in the process...Last releases from Moserbaer was Pahlaj Nihalani's " KHUSHBOO" and Sanjay Gadhvi's " KIDNAP" starring Imraan Khan and Sanjay Dutt.Very Sooner Moserbaer is also going to release the DVDs of Golmaal Returns, Fashion, Kismat Konnection, Welcome to Sajjanpur, Mumbai Meri Jaan and that too in its new price point of Rs 99/- per DVD.May be this DVDs also contain a free movie DVD like "A Wednesday" which is coming with the disc of movie "Shaurya" as a free gift.

Now we have to see whether it can keep its market share and can give fight to pirates as it was doing well till now since the advantage Moserbaer had over other players was its low price strategy but now it seems like Moserbaer is also following others and has increased the prices of its new products. Even it will get clear in coming few days whether Moserbaer also releases them in a price point of Rs 50/- and keep the higher price point for premium segment, but that we can only hope at this stage of time.

Along that another question is whether we will get premium quality product in this price point in terms of packaging and contents like addition of deleted scenes, making of the film, extra songs and posters or the same DVD cases which we were getting at price point of Rs 50/- per film DVD.

So keep watching this space for latest happenings in Indian Home Video Market....

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